There are simple gestures that reveal more than they seem: drawing a line, jotting down a thought, moving a sheet of paper across the table, looking at a map from two different angles. These gestures… Read More »At the heart of work there’s a relationship, not an activity
Let’s be honest: changing your hair colour every now and then is good for your mood… and for your identity too 😉 At Skippers Project, we decided to treat ourselves to a little bold move… Read More »We got our new colour done
In public debate, safety is often discussed as if it were only a matter of controls, patrols, and cameras. But the European cities that have truly improved quality of life show us a different path:… Read More »Safety grows in the streets, not behind closed windows.
On October 19, a group of troublemakers from the Paris region, in the middle of the day, smashed a window of the Louvre disguised as construction workers, and carried off Napoleon’s jewels, fleeing on a… Read More »When crimes become memes
Sam Altman, CEO of OpenAI, in an interview featured in the book AI First Book published by Forum3, stated: “95% of what marketers today rely on agencies, strategists, and creative professionals for will be handled… Read More »What is the role of communicators in the age of AI?
A Wall Street Journal article reports that the startup Preventive has launched an ambitious project: to create genetically modified human beings to prevent hereditary diseases and, perhaps, to select traits such as intelligence, height, or… Read More »Preventive, the Golem and Sugar Bread: The Myth of the Man Who Shapes Life
Historically, Italian municipalities have been places of self-government, laboratories of democracy, spaces where communities organized themselves to meet collective needs. Today, in small municipalities, that role is being renewed. The local administration is no longer… Read More »The New Municipality: A Driver of Territorial Desirability
As Italy’s inland areas empty out, some villages — and not only in Italy — have been reborn thanks to a powerful ally: local legends. Tales of witches, principalities, ghosts and mysteries have become strategic… Read More »Enchanting Legends: How Imagined Tales Drive Tourism
In a world saturated with polished perfection, some have dared to flip the rules of traditional marketing. They don’t sell dreams—they sell imperfect realities. And precisely because of that, they go viral. Three emblematic cases… Read More »The Marketing of the Impossible: When Flaws Become Desire
When the plumber is about to go on holiday and tells you: “I can come by tomorrow, but you’ll have to buy the faucet yourself because I’m loading up the camper this afternoon and don’t… Read More »From a broken faucet to B2B communication